Simpson Fish - The home of quality fish from Shetland.

Our People

Simpson Fish is a family business run by Karl Simpson, Anthony Simpson and John Simpson. We couldn’t do it without the help of Eleanor Scollay our Office Manager, Buyer Joe Ritch and our dedicated team of shipping staff led by Martin Jamieson with backup from Thorfinn Craigie and Connor Jones.

We are a tight knit team dedicated solely on the supply of high quality whole whitefish. Our focus is to deliver to our customers the best fish at the most competitive price each day.

Karl has been buying on the electronic auction for 17 years. Prior to that he had experience in the seafood sector both in fishing and aquaculture while he has also worked in the oil and agriculture industries. Anthony has a lifelong involvement in the fishing industry from fish catching through to white fish factory management. Anthony even had a spell in the Sydney fishmarket in the 1980s which he always reminds us about! Joe has been buying with Simpson Fish since 2016.

Karl Simpson

Director

Anthony Simpson

Director

John Simpson

Director

Joe Ritch

Logistics Foreman

Eleanor Scollay

Admin Manager
00441595 693000

Catfish Loup de Mer Anarhichas Lupus
code: CATS
a/t: 43

Cod Cabillaud Gadus Morhua
code: COD
a/t: 3446 1: 6-8kg | 2: 4-6kg | 3: 2.2-4kg | 4: 1.6-2.2kg | 5: 1.1-1.6kg | 6: >1.1kg

Coley Lieu Noir Pollachius Virens
code: SAI
a/t: 1334 2: 4-8kg | 3: 2-4kg | 4: 1-2kg | 5: >1kg

Eels Conger
Code: EEL
a/t: 10

Gurnard Grondin Rouge Chelidonichthys Cuculus
code: GUR
a/t: 25

Haddock Eglefin Melanogrammus Aeglefinus
code: HADD
a/t: 3750 1:1-2kg | 2: 650-1kg | 3: 450-750g | 4: 250-450g | 5: Hake Merlu 200-350g | Rounders

Hake Merlu Merlucius
code: HAKE
a/t: 449 2: 4kg+ | 3: 2-4kg | 4: 1-2kg

Halibut Fletan Hippoglossus
code: HAL
a/t: 5

John Dory Zeus Faber
Code: JD
a/t: 2

Lemon Sole Limande sole Microstomus kitt
code: LEM
a/t: 200 2: 600+ | 3: 400-600g | 4: 200-400g

Ling Julienne, Lingue Molva Molva
code: LING
a/t: 745 1: 6kg+ | 2: 4kg+ | 3: 2-4kg

Mackerel Maquereau Scomber Scombrus
code: MACK
a/t: 152

Megrim Cardine Lepidorhombus Whiffiagonis
code: MEG
a/t: 520 1: 1kg+ | 2: 700-1kg | 3: 500-700g | 4: 300-500g | 5: 200-300g | Bruised

Monk Lotte Lophius Piscatorius
code: MONK
a/t: 1858 1: 8kg+ | 2: 4-8kg | 3: 2-4kg | 4: 1-2kg | 5: 600g-1kg | 6: 300-600g

Plaice Plie Pleuronectes platessa
code: PLA
a/t: 633 1: 1.2kg+ | 2: 800-1.2kg | 3: 500-800g | 4: 250-500g

Pollock Lieu Jaune Pollachius
code: LYTH
a/t: 69

Skate Flowery Raie Fleurie Leucoraja Naevus
code: SK
a/t: 99

Skate Roker Raie bouclee Raja Clavata
code: SKR
a/t: 15

Skate Spotty Raie Douce Raja Montagui
code: SKS
a/t: 59

Squid Encornet Loligo vulgaris
code: SQ
a/t: 66

Turbot Turbot Scophthalmus
Maximus code: TUR
a/t: 10

Tusk Brosme Brosme
code: TUSK
a/t: 10

Whiting Merlan Merlangius Merlangus
code: WHIT
a/t: 1894 2: 500g+ | 3: 350-500g | 4: 250-350g | Rounders

Witches Limande Gauche Glyptocephalus Cynoglossus
code: WTS
a/t: 47 2: 400g+ | 3: 200-400g | 4: <200g

Our Products

Shetland’s unique location means that most Shetland fishing boats make short trips to sea, typically 1 to 5 days with a mix of seine and trawl vessels. This makes for fish of exceptional quality and freshness. We also access quantities of elite quality hand line caught fish including Cod, Pollock and Mackerel.

DOWNLOAD OUR SPECIES LEAFLET

We buy fish daily to order from the Shetland market.

In 2023 414,449 boxes of whitefish was landed in Shetland. Around 25% of all Scottish fish is landed in Shetland. Shetland is the 2nd biggest UK fishing port.

It is a mixed fishery. The most common species are Haddock, Cod, Megrim, Monkfish, Coley, Ling, Whiting and Plaice. Also available but with smaller quantities are: Halibut, Skate, Catfish, Pollock, Hake, Eels, John Dory, Lemon Sole, Squid, Turbot, Mackerel and Witches. The Shetland fishing area is FAO zone 27 iva, Northern North Sea. Full traceability is provided. Each morning we email our customers a detailed breakdown of species available for sale, broken down by grade and tonnage. To request a copy just email us and we will add you to the list. Click here to view grading table.

The Fleet

Our People

We are a tight knit team dedicated solely on the supply of high quality whole whitefish. Our focus is to deliver to our customers the best fish at the most competitive price each day.

Our Products

We buy fish daily to order from the Shetland market.

In 2023 414,449 boxes of whitefish was landed in Shetland. Around 25% of all Scottish fish is landed in Shetland. Shetland is the 2nd biggest UK fishing port.